What exactly is AURA? ▼
AURA is an AI Programming Grid — a neutral scheduling layer that sits in front of your streaming apps. Think of it as a smart TV guide that sequences your entire evening across Netflix, Amazon, Disney+, and more. AURA does NOT play video. It tells each OTT app what to play using deep-links, lets their native player run, and steps back in between shows to insert a 15-second Transition Gap ad before moving to the next.
Does AURA store my Netflix/Amazon password? ▼
Never. AURA uses OAuth 2.1 + PKCE — the same standard used by "Sign in with Google." You log into each streaming service on their own website/app. They send AURA an access token (not your password). That token is encrypted with AES-256 and stored only on your device. Even AURA's servers cannot see it. This is called Zero-Knowledge Architecture.
How do I set up my Programming Grid? ▼
1. Create your free AURA account (takes 60 seconds).
2. Set up viewer profiles — one per person in your household.
3. Choose your genre preferences — AURA learns from every pick.
4. Link your streaming apps in the Vault — tap each service and authorize it.
5. AURA's AI Architect builds your personalized grid. Pick a channel (Shows, Movies, News, Sports, Docs, or Local TV) or let AURA curate your My Grid automatically.
6. Tap ▶ Watch on any show — AURA deep-links to the OTT app and the show plays natively.
What is the Transition Gap? ▼
The Transition Gap is the 3–5 second dead zone between closing one streaming app and opening another. No streaming company currently monetizes this moment. AURA exclusively owns it. When Show 1 on Netflix ends, AURA's overlay catches the handoff and plays a 15-second targeted, non-skippable ad before deep-linking to Show 2 on Amazon. The ad is personalized using your AURA profile demographics — not Netflix's data.
How does AURA know which shows to recommend? ▼
AURA uses two data sources: (1) Your explicit preferences — genres you selected, shows you picked or skipped, reactions (🔥🤯🍿😴) you logged. (2) TMDB (The Movie Database) and Gracenote/Xperi metadata — title, genre, runtime, cast, ratings. AURA's AI cross-references your taste profile against available content on your linked platforms and builds a sequenced grid optimized for flow, time available, and who's watching.
What if I don't have a subscription to a platform? ▼
If a show is on a platform you don't subscribe to, AURA shows a Subscribe button instead of Watch. Tapping it opens the platform's official signup page. If you subscribe, AURA earns a referral bounty ($15–$40 depending on the platform). You pay exactly the same price as going directly. This is one of AURA's three revenue streams — and it's why AURA stays completely free to you.
How does Local TV work in AURA? ▼
AURA detects your zip code and surfaces your local broadcast stations — in San Antonio: KSAT 12 (ABC), KENS 5 (CBS), WOAI 4 (NBC), KABB 29 (FOX), and KLRN 9 (PBS). Each station has a free app. AURA deep-links to their app for live viewing. Local TV is included in your Grid at no cost — these apps are free and don't require a subscription.
How does AURA make money? ▼
Three streams: (1) Transition Gap Ads — $12–$60 CPM for 15-second non-skippable ads in the switching moment. (2) Affiliate Bounties — $15–$40 per new subscription when AURA refers a user to a platform. (3) Data Intelligence — anonymized, aggregated platform-switching patterns sold to studios and analysts (no personal data, no individual tracking). AURA is free to users forever.